WordPress is a dynamic and flexible content management system that allows for quick changes but still remains easy to use. From the back-end management to the many available plug-ins, there’s a reason why WordPress is one of the forerunners of the CMS industry – because it really is that good.
WordPress’s back-end management, or dashboard, is a very simple-to-use launching pad to edit your website.
All you have to do is click on the page that you wish to edit, and the mechanics of the page show up. The pages can be edited in html or in WYSIWIG – just as if you would make changes to a Word or Pages document.
The WordPress dashboard includes a “right now” section. This shows how many posts, pages, categories and tags you have published to your website. It also includes a discussion part, where data for comments, approved, pending and spam can be seen. Once someone posts a comment, you can decide to either approve that comment or mark it as spam. Until you do so, it remains in pending.
WordPress is constantly evolving and implementing new updates. New plug-ins can take advantage of refreshed usability and new templates are always being added.
WordPress updates normally include fundamental changes to the system itself, such as theme/plug-in editing.
Many plug-ins are available to make your website responsive – meaning it is accessible via any device, whether it is a PC, Mac, smart phone or tablet. There is a major increase in the amount of users viewing websites from their smart phones these days, so having a mobile-friendly site is essential.
SEO can be a difficult thing to understand – but WordPress makes it simple. By adding a widget to your site for SEO, all you have to do is decide which keywords you wish to have your site searchable for, and add them to the form.
One of the main benefits of WordPress is that it is so easy to use. You do not need to be a computer programmer or language guru to be able to add and change your site. Everything is based in WYSIWIG, making changes easy to figure out.
The functionality of WordPress is amazing. For social media, you can add a Facebook link, Twitter feed or Pinterest board to your site; you can also easily add contact us forms or videos. It’s all handled by plug-ins, which are like apps for your website.
Blogging can be an important part of your marketing strategy, depending on which industry your business is in. Blogging increases your search engine ranking and creates a loyal customer following, as people will return to your site more than once for updates.
WordPress is accessible from any computer that has Internet access; all you need is your user name and password. You can also add managers of the site, allowing you to delegate work that needs to be done or pages that need to be created
Google loves WordPress. The set-up is easy for Google’s robots to read, and making you rank higher on the search engine. Meta tags and title headers are also simple to add, ensuring that visitors to your website’s search page are able to garner all information they need.
You control your WordPress website. Once created for you, you will be given a user name and password allowing you to make changes to your site as you wish. You no longer have to pay your web design company a ridiculous amount just to add some content to your home page – it’s all in your hands.
WordPress is extremely customizable. There are so many options to choose, from templates to font, plug-ins and different pages, every site is completely different. You only have the pages and plug-ins that work for you, cutting out the fat and leaving you with a lean, mean website.
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